Continuous innovation is required to survive in business, beginning with your startup, and increasing in importance as your business matures. Technologists often insist that new things can’t be invented on a schedule, but successful companies seem to be able to do it.

Many people have tried to define a process for innovation, but most are too abstract for me. Finally I found a book, “Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival,” by Robert F. Brands, which seems to be more concrete, and chronicles several decades of practical experience to solidify the ten steps: Continue Reading

E Commerce is one of the most important facets of the Internet to have emerged in the recent times. Ecommerce or electronic commerce involves carrying out business over the Internet with the assistance of computers, which are linked to each other forming a network. To be specific ecommerce would be buying and selling of goods and services and transfer of funds through digital communications. Continue Reading

The following list summarizes what might be called the “lure of e-commerce”:

• Lower transaction costs – if an e-commerce site is implemented well, the web can significantly lower both order-taking costs up front and customer service costs after the sale by automating processes. Continue Reading

Businesses today are always on the look out for effective marketing strategies. Although modern means of mass communication are very promising channels to be used for marketing purposes, making use of promotional products still carries immense value.

Business entities have long taken advantage of this simple marketing tactic due to the effective result that it has the potential to deliver. Employing this tactic today is far more cost effective than it has ever been in the past. This is due to the easy availability of promotional products through the internet. Continue Reading

With the advancements in information technology (IT), businesses are becoming increasingly dependent on the services it provides. Indeed, from instant communication and storing customer data on computer systems, to video conference calling and selling online, IT has become an integrated part of the business landscape.

And, if businesses want to compete in what is a cut-throat and fast paced world, it is essential they harness the power of such technology. Not only does it offer an effective method of conducting business, but if used intelligently, IT also allows companies to stay flexible and thus meet the changing demands of consumers more efficiently. Continue Reading