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What a good website should look like? or Should i say Shouldn’t

Posted on 08 January 2019 by Ndungu

Here’s how many websites are developed. The decision-makers gather around the conference table and begin brainstorming. “Our website should include our mission statement so visitors know what guides us,” says one executive.

“It should look and sound professional, so let’s use stock photos and have Mary write the copy because she was an English major in college,” says another.

Someone from the sales department adds, “On the Contact Us page, let’s use a form with lots of questions that will help us make a sale. Have visitors tell us their budget and how soon they intend to make a purchase. And let’s be sure to get their full name, mailing address and phone number so we can have a salesperson pursue them.”

“We should have a page with all our products. But let’s not put too many details or prices because we want visitors to have to contact us,” says a third. Are you cringing as you read these website suggestions? If not, you should be. They’re off-base and sure to alienate visitors.

Customer-centric is everything

While all these ideas have merit for the company, they don’t make much sense for visitors. And that’s a big mistake. If you don’t put your visitors first, your website won’t be effective. Bottom line, it’s not about you!

The best websites are customer-centric. They’re designed to provide the information visitors seek and to present it in an interesting, organized fashion. They let the customer see the real you, which then builds trust.

Remove the Following From Your Website

Certain elements on your website are going to detract from the value and message you’re trying to convey. Complicated animations, content that’s too long, stocky website images are just a few factors on the list.

With an audience that only has an attention span of 8 seconds, you need to create a first impression that easily gets the main points across. This should be done with short, powerful sections of content and applicable photographs/icons that are sectioned off by clear and concise headers.

If you’ve got those right, then review it and make sure it doesn’t contain jargon or ambiguous terminology. It only serves to muddy your content and confuse your users.

Use the Right Images

Not every image is going to fit with the type of message you’re trying to show your audience.

Just because a stock website has the image, doesn’t mean it looks genuine and will evoke trust in your company. Ideally, you want to use photos that portray images of the real people that work at your company and the office itself.

Avoid industry jargon.

Don’t use words or phrases that your visitors may not recognize. Use familiar terminology.

Make your home page a to-the-point summary.

Since your home page is the most common entrance to your website, it should describe how customers will benefit from your content, products, or services. If visitors can’t quickly figure out what’s in it for them, they’ll click that back button. Poof, gone!

15 Tips to Create Killer Website Content

Let Your Visitors Scroll on Your Homepage

Above the fold is old. Don’t be wary of designing a slightly longer homepage. Including 3-5 sections that help direct new and recurring users to proper areas of your site can help create a seamless experience.

But what should these sections be?

This list could go on forever, but a quick hit-list of some of the more crucial elements includes:

  • Value proposition
  • Intro Video Overview of Services
  • Product Features
  • About Us
  • Testimonials
  • Case Studies/Success Stories
  • Resources

Don’t be Afraid of White Space

Whitespace is an essential design element that helps you break up the page and increase readability.

Also called ‘negative space’, white space refers to the areas around elements on a page that are empty and lacking content or visual items.

Mobile Optimization

Don’t forget about optimizing your site for mobile. If you don’t already know, 80% of internet users own a smartphone, and “Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead”.

I’d be a little concerned if I were you.

Update Your Content To Appeal to Your Persona

When you’re writing copy that you want to impress your website visitors with, many of us tend to fall into a dangerous trap.

The content is ‘we’ and ‘our’ focused.

‘We will increase revenue by..”, “Our benefits include…” are just examples of the headers that many uses throughout web pages. Although you may be showcasing the ways your business might help because of how great you and your products are, it’s not going to get the point across.

Strip out the “we’s” and “our’s” and replace them with “you’s” and “your’s”. Your potential customers want you to meet them eye-to-eye, understand the pain points they have, and directly explain how they could be solved.

So rather than a header like ‘Our Case Studies’, try something like ‘Your Potential Success Story’. Or rather than a careers page that focuses how great the company is, filter in some content that explains how applicants futures are important and their ability to define their future working at your business.

This grammatical switch may seem insignificant, but subconsciously it will affect the way customers see your business.

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New WordPress Block Editor – WordPress “Gutenberg”

Posted on 07 January 2019 by Ndungu

The new block editor brings with it a completely different approach to content creation in the form of blocks (hence the name…). And in this post, you’re going to learn exactly how to use those blocks, and the new editor’s other features, to create content at your WordPress site.

What is Gutenberg?

As a customary catch-up for those who don’t know, Gutenberg is the new way to edit content in WordPress. It replaces the tired TinyMCE post content editor and can do a lot more too – think shortcodes, widgets, menus, and even custom fields. It is a client-side interface built with React that uses a block based system to build up content:

We Called it Gutenberg for a Reason

WordPress has always been about websites, but it’s not just about websites. It’s about freedom, about possibility, and about carving out your own livelihood, whether it’s by making a living through your site or by working in the WordPress ecosystem itself. We’re democratizing publishing — and democratizing work — for everyone, regardless of language, ability, or economic wherewithal.

When Johannes Gutenberg’s press came out, people mostly used it to print the same religious text monks had been copying. It wasn’t until ten or fifteen years later that people started innovating and trying their hands at new kinds of writing, and the wheels of change started to spin faster. Now it’s WordPress’ turn to do the same. Gutenberg meets our challenges and opportunities head on while simultaneously benefitting everyone who makes a living working in the WP ecosystem. It’s about a lot more than just blocks.

Developers and agencies will be able to create interactive templates that clients can easily update without breaking things or dealing with custom post types: Imagine a custom “employee” block that you can add to an About page that includes a picture, name, and bio. They’ll be able to replace most meta boxes, and they’ll get a chance to update old code or clients to work in this new paradigm.

If you need assistance with Gutenberg Big Host Africa is ready to advice or even resolve issue you may have. if you are unfamiliar with block editor or your site no longer displaying correctly, you can also install classic editor.

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Adil Khawaja: Kenya Commercial Bank Group Board commits Ksh50 Billion Towards 2jiajiri Programme Which Kicked off Today

Posted on 07 January 2019 by Ndungu

2Jiajiri graduants

KCB Foundation will from today 7 January 2019 kick off the recruitment of beneficiaries into their “2jiajiri” programme across the country.

KCB 2jiajiri aims at empowering 10,000 youth every year to start small businesses. This year Kenya Commercial Bank (KCB) is targeting 3000 youths and 7000 micro, small and medium enterprises (MSMEs).

Kenya Commercial bank Commits KSh50 Billion

Under the chairmanship of lawyer Adil Khawaja, KCB Group announced a Sh50 billion commitment towards boosting entrepreneurship in the country over the next five years.

The lender will use the funds to support entrepreneurs under its 2jiajiri programme. Because of his vast, Adil Khawaja was appointed to KCB group board since July 2012.

KCB Foundation Managing Director Jane Mwangi said the biggest challenge for most entrepreneurs is lack of business support and capital constraints despite their huge potential to create jobs for the youth.

Details about the recruitment and application forms are available at selected KCB branches all over Kenya, participating training institutions or can be downloaded from the KCB Foundation website.

KCB Lion’s Den

KCB Lions’ Den is a show that allows Kenyan start-ups to pitch their business ideas to top investors called, The Lions. The TV show is part of the KCB Group 2Jiajiri programme expected to benefit at least 500,000 youth in a period of 5 years.

KCB Lion’s Den is the OFFICIAL Kenyan version of popular worldwide TV programmes like Dragons Den and Shark Tank! The programme is recorded in Nairobi.

About Kenya Commercial Bank (KCB) Chairman Adil Khawaja

Adil Khawaja is a lawyer by profession based in Nairobi with vast experience of over 17 years in practice. He specializes in commercial, conveyancing, litigation and arbitration.

He has experience in other legal areas such as; dispute resolution, land and planning, environmental laws, complex restructuring, banking and security law, conservation and hotel management.

The savvy lawyer Adil Khawaja is a partner at Dentons Hamilton Harrison & Mathews Advocates HH&M based in Nairobi Kenya. Hamilton Harrison & Mathews(HHM) recently merged with Denton.

Adil Khawaja was appointed to the KCB Group Board with from 3rd July 2012. He serves at different Boards such as:

  • Kenya Power
  • Trustees Kenya Wildlife Service
  • Friends of Conservation and Care for the Wild Kenya

He is an active member of Kenya Law Society and served as a member of National Environment Council from 2005 to 2009.

Rhino Charge Raises Record Cash for Conservation

Adil Khawaja and his team AK44

In 2018 Adil Khawaja and his team AK44 said, “we are taking part in the Rhino Charge again for Rhino Ark because of the amazing work they do in conservation”.

The team raised over KES 16 million creating more awareness for Rhino Ark’s conservation activities, they were the third highest in raising funds in 2018 and 4th in 2017.

Rhino event is organised in order to raise funds to support the activities of the Rhino Ark Charitable Trust, an NGO which works towards a noble cause; the conservation and protections of Kenya’s mountain range ecosystems.

Environmental Conservation Task Force

On March 4, 2018 DP William Ruto launched an Environmental Conservation Task force at his residence in Karen. DP Ruto stressed on the need for the government to relook at the management of the country’s forest cover since the destruction of trees would be disastrous in the long run.

He pledged that the government will implement the recommendations of the task force which among other things is to determine whether the ban on logging can be extended further.

The Task Force Chairperson as appointed by the Cabinet Secretary will be Ms. Marion Wakanyi Kamau, Chairperson of the Greenbelt Movement. The other members of the Task Force include:

  • Christian Lambrecht (Rhino Ark Charitable Trust)
  • Isaac Kalua (Dr.) (Chairperson of the Kenya Water Towers (Agency)
  • Ernest Nakenya Nadome (Central Organisation of Trade Unions).
  • Adil Arshed Khawaja (Partner – Dentons Hamilton Harrison & Mathews Advocates HHM, Advocate of the High Court of Kenya).
  • Gideon Solonka Kilakoi (Advocate of the High Court of Kenya).
  • Faith Waguthi Waigwa (Advocate of the High Court of Kenya).

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Adil Khawaja: Nairobi Top Environment and Real Estate Lawyer Raising Funds to Conserve Environment in Kenya

Posted on 20 December 2018 by Ndungu

Adil Khawaja, Managing Partner in Dentons Hamilton Harrison & Mathews law firm based in Nairobi, Kenya

As a Partner with Hamilton, Harrison and Matthews , Adil Khawaja breaks the stereotypes of typical Nairobi lawyers and their mean faces to embrace machines that endure tough terrains to raise funds for fencing and maintenance of forests and ecosystems around Kenya’s important water catchment areas; and improve communities’ livelihoods.

On Environment

In February 2018, the Kenya top lawyer, Adil Khawaja was appointed by the Environment Cabinet Secretary, Hon. Keriako Tobiko as a panelist of eminent environmentalists among other professionals to sit in a strategic rapid results task force on Forestry management, following his passion and experience in environment law.

Rhino Charge

Adil Khawaja with team 44 at Rhino Charge event 2018

Rhino Charge is among the most unique sports in Kenya attracting sports men and women from far and wide to raise funds for an extra-ordinary cause; conservation. In this year’s event, a seasoned lawyer and Director of Rhino Ark Charitable Trust, Adil Khawaja, Partner, Dentons Hamilton Harrison & Mathews together with his Team of 44 raised KES16, 217,000, funds that will go towards community development and conservation of natural habitat. The event was held in Elangata Enterit in Narok County.

The savvy lawyer Adil Khawaja with 20 years of experience in real estate, environmental law, aviation, corporate law, mergers and acquisitions, joint ventures, commercial litigation and arbitration previously served as  Chairman of Board with Kenya Commercial Bank and as a Non-Executive Director with Kenya Power and Lighting Company, in addition to being on board of other five companies. Adil Khawaja’s name is synonymous with successful mergers, acquisitions notably, ALP North series of acquisitions, including its purchase of 22 acres of land in the Tatu City mixed-use development and Montave.

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Ten Steps to Survival by Innovation

Posted on 17 March 2010 by Ndungu

Big Host Africa - Ten Steps to Survival by Innovation bighostweb.comContinuous innovation is required to survive in business, beginning with your startup, and increasing in importance as your business matures. Technologists often insist that new things can’t be invented on a schedule, but successful companies seem to be able to do it.

Many people have tried to define a process for innovation, but most are too abstract for me. Finally I found a book, “Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival,” by Robert F. Brands, which seems to be more concrete, and chronicles several decades of practical experience to solidify the ten steps: Continue Reading

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Benefits Of Ecommerce

Posted on 04 November 2009 by Ndungu

Benefits of e-commerce, Big Host Africa,VPS web hosting, domain registration and Content Management System (CMS) Design and implementationE Commerce is one of the most important facets of the Internet to have emerged in the recent times. Ecommerce or electronic commerce involves carrying out business over the Internet with the assistance of computers, which are linked to each other forming a network. To be specific ecommerce would be buying and selling of goods and services and transfer of funds through digital communications. Continue Reading

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The Lure of E-commerce

Posted on 04 November 2009 by Ndungu

Benefits of e-commerce, Big Host Africa,VPS web hosting, domain registration and Content Management System (CMS) Design and implementationThe following list summarizes what might be called the “lure of e-commerce”:

  • Lower transaction costs – if an e-commerce site is implemented well, the web can significantly lower both order-taking costs up front and customer service costs after the sale by automating processes. Continue Reading

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Capture the Market

Posted on 29 October 2009 by Ndungu

Capture the market, Big Host Africa,VPS web hosting, domain registration and Content Management System (CMS) Design and implementationBusinesses today are always on the look out for effective marketing strategies. Although modern means of mass communication are very promising channels to be used for marketing purposes, making use of promotional products still carries immense value.

Business entities have long taken advantage of this simple marketing tactic due to the effective result that it has the potential to deliver. Employing this tactic today is far more cost effective than it has ever been in the past. This is due to the easy availability of promotional products through the internet. Continue Reading

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Can IT Help Your Business?

Posted on 03 October 2009 by Ndungu

Can I.T Help Your business, Big Host Africa,VPS web hosting, domain registration and Content Management System (CMS) Design and implementationWith the advancements in information technology (IT), businesses are becoming increasingly dependent on the services it provides. Indeed, from instant communication and storing customer data on computer systems, to video conference calling and selling online, IT has become an integrated part of the business landscape.

And, if businesses want to compete in what is a cut-throat and fast paced world, it is essential they harness the power of such technology. Not only does it offer an effective method of conducting business, but if used intelligently, IT also allows companies to stay flexible and thus meet the changing demands of consumers more efficiently. Continue Reading

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